Sr Analyst-Marketing- Kabbage - American Express (Hawaii)
Description
Define and execute ongoing customer touchpoint strategies, including transactional emails, alerts, communication preferences, VOC, and cross-sell.
Integrate customer lifecycle email communications with effective sales cadence programs to drive conversion and utilization of our products.
Enable user-facing teams with powerful sales enablement training and materials including email templates, competitor battle cards and promotional offers/levers.
Establish and champion feedback loop with front-end teams - hold regular listening sessions, identify themes of customer pain and/or satisfaction points from calls and connect to product roadmap and external messaging changes/improvements.
Collaborate with sales, risk, finance and leadership on optimizing pricing strategies & sales incentives to maximize revenue generation & sales conversion.
Identify and support the development of content that helps increase SEO and top of funnel interest with our target audiences. Maintain backlog of relevant topics based on industry/competitive fluctuations and product roadmap.
Qualifications
Minimum 5 years experience in product marketing or sales enablement roles
Background in financial services preferred
Experience using marketing/sales automation software - Outreach and Marketing Cloud background preferred
Experience using Salesforce.com
Demonstrate ability to execute independently in a fast-paced environment
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, age, or any other status protected by law.
**Job:** Marketing
**Primary Location:** United States
**Schedule** Full-time
**Req ID:** 20008454
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