VP Marketing - GE Healthcare Digital - General Electric (Hawaii)
**About Us:**
GE is the world's Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. Through our people, leadership development, services, technology and scale, GE delivers better outcomes for global customers by speaking the language of industry.
GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer at http://www.ge.com/sites/default/files/15-000845%20EEO%20combined.pdf . Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
**Role Summary:**
Leads marketing globally & is responsible for setting, communicating, & delivering a growth & marketing strategy across the global Healthcare Digital business. This includes driving strong execution around key marketing processes including NPI, commercialization, and customer retention. In addition, developing deep qualitative & quantitative insights about the needs, wants & performance of customers, identifying keys to our success, aligning strategy and execution across all geographies.
**Essential Responsibilities:**
+ Define and develop the global marketing plan for HealthcareDigital, including value proposition, positioning, segmentation, salesenablement, marketing mix, and aligning marketing execution across allgeographies and market segments
+ Drive commercialization of new product and serviceintroductions into the regions
+ Lead and coordinate strategic planning processes
+ Partner closely with Sales leadership to ensure alignment tosales pipeline objectives and build awareness, demand gen & lead generationcampaigns to support adequate pipeline coverage
+ Publicly communicate Healthcare Digital strategy tocustomers and external stakeholders
+ Operate the necessary supporting functions to enable thesuccess of Healthcare Digital marketing including Marketing communications,Market and competitive analysis, the development of a digital awarenessstrategy, and customer experience
+ Collaborates with Healthcare Digital leadership to identifystrategic partnership opportunities and execute strategic alliance plans thathelp improve the company’s market position
+ Attract, manage, develop and retain world-class marketingtalent across the P&L
+ Coordinate with GE Digital to align marketing objectives andpartner and collaborate with other GE Healthcare P&L CMOs to identifypoints of intersection for new business and market opportunities and GTMactions
**Qualifications/Requirements:**
**Basic Qualifications:**
+ Bachelor’s degree in Marketing, Business Administration orrelated field, or Engineering, MBA preferred
+ A minimum of 15+ years’ experience in healthcare industry,with software, commerical or services marketing management roles
+ Must be able to travel up to 40% of the time
**Eligibility Requirements:**
+ Legal authorization to work in the U.S. is required. We will not sponsor individuals foremployment visas, now or in the future, for this job.
+ This position is open to all states in the US, Chicago office is a preferred location.
**Desired Characteristics:**
+ Proven executive experience building & leading amarketing organization & managing marketing budgets
+ Demonstrated experience proactively meeting & servingthe global Sales organization
+ Demonstrated ability to excel in a global matrixorganization and partner with dependent teams (IT, product, global marketing,communications, product marketing, etc.)
+ Exceptional executive communication and presentation skills
+ Strong interpersonal skills, including creativity andcuriosity with ability to effectively communicate and influence strategicdirection across senior levels of the organizational matrix
+ Analytic, creative and business focused problem solver
+ Excellent organization skills; capacity to manage multiplepriorities and tasks simultaneously
+ Ability to perform in a high-pressure environment jugglingand executing on multiple priorities
+ Ability to hit tight deadlines and work under pressure
+ Ability to deal with ambiguity, strategic agility, managediversity and drive for results
+ Ability to define business processes and work withorganizational partners to operationalize via supporting technology
+ Ability to establish credibility and rapport with SeniorSales & Marketing Executives
+ Demonstrated software business acumen with experiencemarketing into senior enterprise technology buying centers (CEO, CIO, CFO, COO,VP of Ops, VP of IT, etc.)
+ Demonstrated experience developing campaign nurturestrategies that methodically move buyers thru a dynamic but prescriptive onlinejourney
+ Working knowledge of the commercial marketing technologystack (SFDC, Marketo, etc.)
+ Current on the latest trends and best practices in marketing& measurement
+ Understands technical and business discussions relative tofuture architecture direction aligning with business goals.
+ Understands concepts of setting and driving architecturedirection.
+ Familiar with elements of gathering architecturerequirements.
+ Understands architecture standards concepts to apply toproject work.
+ Understand key cross-functional concepts that impact theorganization; is aware of business priorities and organizational dynamics.
+ Coaches and mentors team members.
+ Participates in change initiatives by implementing newdirections and providing appropriate information and feedback.
+ Applies values, policies, procedures and precedent to maketimely, routine decisions of limited, clear choice.
+ Reacts open-mindedly to new perspectives or ideas. Considersdifferent or unusual solutions when appropriate.
+ Resolves day-to-day issues related to strategyimplementation. Escalates issues that impact the client and/or strategicinitiatives.
\#DTR
**Locations:** United States; Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming; Chicago, and other US cities.
GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer at http://www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf . Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
GE will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditional upon the successful completion of a background investigation and drug screen.
