Brand Marketing Manager - Servco Pacific Inc. (Hawaii)
At Servco, we’re committed to providing valuable mobility solutions to empower people through the freedom of movement and opportunity. From Australia to California, and of course, Hawaii, Team Servco is a collective of over 2,000 like-minded individuals guided by our four Core Values of Respect, Service, Teamwork, and Innovation. For over 100 years, we have been dedicated to superior service, to both our customers and team members. We look forward to helping you create Life:Moments that matter to you.
The Brand Marketing Manager will be responsible for driving the overall marketing strategies and integrated plans for assigned brand/clients. This person will work independently and in teams, in the planning, development, implementation, & evaluation of effective marketing programs & campaigns.
Responsibilities:
+ Develop and implement marketing initiatives and sales campaigns for Toyota (distribution and retail), Chevrolet, Servco Auto Buying Center, and Pre-Owned Group
+ Serve as the primary marketing point of contact and strategic partner for assigned distribution and dealership groups (noted above)
+ Lead a team responsible for vehicle launches and monthly sales campaigns which involves generating offers/incentives, reviewing and delivering creative assets to media vendors, reviewing website updates, building email campaigns, etc. for assigned brands
+ Oversee timely evaluation of marketing campaigns and provide new solutions or recommendations for improvements, as necessary
+ Collaborate with other marketing areas and digital strategy team in planning and implementing cohesive marketing campaigns/initiatives
+ Administer monthly billing and budgets as well as quarterly and annual budgetary planning and projections
+ Manage, coach, and develop direct reports; responsible for direct reports’ work performance
+ Perform all other applicable duties as assigned
Requirements:
+ Bachelor’s degree in Marketing, Advertising, or related field
+ Five years of marketing or advertising experience, which includes planning and executing programs and campaigns in multiple platforms
+ Familiarity with automotive marketing is a plus
+ Managerial experience preferred
+ Proficient with Microsoft Office applications
+ Familiarity with Salesforce Marketing Cloud and Google Analytics preferred
+ Knowledge of various digital marketing channels including managing email campaigns
+ Excellent verbal/written communication and able to persuade others & "sell" ideas
+ Represents their clients/brands/marketing department effectively & employ negotiation skills that build consensus
+ Able to anticipate & meet customer/market needs & trends
+ Excellent critical thinking and problem-solving skills & able to suggest alternative approaches to unfamiliar situations or concepts
+ Ability to grasp new/unfamiliar concepts quickly or handle large amounts of information effectively
+ Knows when to take decisive action & when to give a situation or problem further consideration
+ Takes initiative & assumes personal accountability
+ Establishes work goals & creates plans for achieving them
+ Upholds Servco’s standards of quality & ethics and leads with Servco’s Shared Values
+ Integrates cross-functional resources to achieve their objectives
+ Self-motivated, driven & displays a passion for their work
Interested?
Visit www.servco.com/careers to apply online or email us at careers@servco.com.
Equal Opportunity Employer and Drug-Free Workplace
iCIMS Req ID: 2021-2613
External Company Name: Servco Pacific Inc.
External Company URL: http://servco.com/
Street: 2850 Pukoloa St.
* This article was originally published here
